How my UX expertise adds value as an experience strategist
How my UX expertise adds value as an experience strategist
Driven by my passion for understanding human behavior and cognition, I pursued comprehensive UX training in 2016, completing 15 courses (structured at the graduate level) with a strong focus on practical application in design and strategy:
✓ Design Thinking & Strategy
✓ Behavioral & Cognitive Psychology in UX
✓ User-Centered & Product Design
✓ Interaction & Experience Design
Completed coursework:
User Experience
Design Thinking
Visual Perception
Psychology of Online Sales
Quality Web Communication
Web Design for Usability
Gestalt Psychology
Product Adoption and Appropriation
Emotional Design
Dynamic User Experience: Design and Usability
UI Design Patterns for Software
Interaction Design for Usability
Information Visualization
Mobile UX Design
The Brain and Technology: Brain Sciences Interface Design
Beyond theory, I have actively applied these principles in my professional work, shaping the design, development, and optimization of 10+ products and platforms to enhance user experience and business outcomes. I have implemented strategic interventions to drive engagement, improve user retention, and influence decision-making.
🧠 How my UX background makes me a strong experience strategist:
I have a deep understanding of the science behind what makes experiences intuitive and how user's brains work, encouraging more engagement. I use principles including Gestalt psychology, Hick’s Law, and cognitive load theory to create experiences that align with how the brain processes information.
I'm able to identify potential issues in the design before they become a problem for users. My experience and knowledge in not only in UX principles but also in heuristic evaluation, usability testing, and UX research allows me to spot friction points early on.
I can create effective designs based on how the brain manages and prioritizes sensory information. I understand how visual hierarchy, contrast, and spatial organization influence attention and memory. I'm also able to translate ideas into user-centered designs and solutions.
💰 How my UX expertise and knowledge adds value your team:
You have someone who knows how to execute a design process that focuses on user's needs and abilities.
You have someone that understands the principles behind usability, thus will reduce the cost, risk, and time needed to design and implement.
You have someone that knows how to integrate user-centered designs into agile development processes while ensuring it can create value.
Learn more about my experience in